We opened our first store in West Palm
Beach, Florida in late 2002. By the first part of 2003,
we were already developing repeat customers. Our customers
appreciate the variety of products and selection among those
products. Their ability to find exactly what they want and
what they need is a reason for them to keep returning.
In addition, we began serving salon owner/operators and
beauticians throughout the area. They wanted to be able
to get quality merchandise and reasonable prices. They also
wanted professional discounts. We could offer it all. Many
wanted to be able to buy in bulk; so we started stocking
bulk supplies just for our professional clients.
Because we were able to serve so many people in the West
Palm Beach area, we decided to open a second store. We opened
in the Fall of 2003 in the Hamilton Mall in Mays Landing,
New Jersey. Again, in a very short time, we developed a
loyal clientele as they saw our selection and experienced
our service and prices.